This week, J.B. Hunt, one of the largest transportation logistics companies in North America, announced a multi-year strategic alliance with Google to accelerate the transportation company’s digital transformation and collaborate on next-generation supply chain platform technology. Under the partnership, J.B. Hunt will expand its freight matching platform, J.B. Hunt 360, with Google Cloud, to digitally connect shipments and available capacity.

The partnership is based around increasing demand for real-time data in the $1 trillion global logistics industry, as customers have increased expectations for faster services and more transparency around shipments. Today’s global carriers rely on a patchwork of IT systems across supply chain, capacity utilization, pricing, and transportation execution. J.B. Hunt’s 360 platform aims to centralize data from across these different systems, using advanced artificial intelligence (AI) and machine learning (ML) tools from Google Cloud.

“Joining forces with Google was a natural fit, considering both companies’ histories of trailblazing and industry disruption,” said John Roberts, president and CEO of J.B. Hunt. “Powering J.B. Hunt 360 on Google Cloud will help drive us forward in our mission to create the most efficient transportation network in North America. This alliance is groundbreaking in our industry and we expect it will produce innovative solutions meeting transportation and logistics needs. This is an exciting time for our organization and those we serve, as we launch this initiative alongside Google.”

“The transportation and logistics industry is fundamental to the health and security of the global economy,” said Google Cloud CEO Thomas Kurian. “Our partnership with J.B. Hunt creates a unique opportunity to transform the shipping and logistics experience through the use of AI, ML, and other technologies to help businesses—and the logistics industry as a whole—innovate for the future.”

 

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